Privacy policy

Effective Date: 21 August 2026

Its Mine Labels ("we", "our", or "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website or purchase our personalised labels, name tags, and children's accessories.

 

Information We Collect

When you interact with our store, sign up for an account, or place an order, we may collect the following personal information:

  • Contact Details: Your name, email address, phone number, and shipping/billing address.
  • Account Details: Login credentials, including your email and password.
  • Personalisation Choices: The specific text, design selections, and customisation choices you make for your products (e.g., names, school details, language preferences).
  • Transaction History: Details of products purchased, contact history with our customer service team, and feedback.
  • Automatically Collected Technical Data: When you browse our website, we automatically collect information about your device, browser type, IP address, access times, and website interactions through cookies and pixel technologies to optimise your shopping experience and maintain website security.

Note: We do not collect or store credit card or banking details. All online payments are processed securely through third-party payment gateways (such as PayFast or similar secure processors), and we are never privy to your full financial card details.

 

How We Collect Information

We collect information directly from you when you:

  • Register an account or place an order on our Shopify store.
  • Sign up for our email newsletters or promotional offers.
  • Contact our customer support team or post a product review/rating.
  • Interact with our website via cookies, web beacons, and tracking technologies.

Information Concerning Minors: As a provider of children’s accessories and school labels, we may process information relating to children (such as names or school grades) solely for the purpose of fulfilling your custom orders. This information must only be provided by a parent, guardian, or authorised adult who can legally consent on behalf of the child.

 

Purpose of Processing Personal Information

Under POPIA, we process your personal information only for lawful purposes connected to our business operations, including:

  • Processing and fulfilling your orders, managing deliveries through third-party couriers, and handling payments or refunds.
  • Communicating with you regarding your order status, customer service inquiries, or feedback.
  • Maintaining and securing your online account.
  • Improving our website functionality, product offerings, and user experience.
  • Sending you marketing communications, newsletters, or special offers (only where you have explicitly opted in, with the option to opt-out at any time).
  • Complying with applicable South African legal and tax obligations.

 

Sharing and Disclosure of Information

We treat your personal information with strict confidentiality. We do not sell, rent, or trade your personal information to third parties.

We may share your information only with trusted third parties as necessary to operate our business:

  • Service Providers: Courier and shipping companies to deliver your physical orders (sharing only your delivery address and contact number).
  • Payment Gateways: Secure financial processors to handle your transactions safely.
  • Technical Partners: Analytics and hosting providers who assist in running our e-commerce platform.
  • Legal Compliance: Law enforcement, regulatory bodies, or government agencies if required by South African law or to protect our legal rights.

 

Data Security and Storage

We take reasonable technical and organisational precautions to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. All data transmission across our website is encrypted using secure socket layer technology (SSL).

Your electronic data is stored on secure servers. While we implement robust industry best practices, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

 

Your Rights Under POPIA

Under POPIA, you have the right to:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request that we correct, update, or amend inaccurate, irrelevant, or outdated personal information.
  • Deletion: Request the deletion or destruction of your personal information, subject to legal retention obligations (such as tax and invoice record-keeping requirements).
  • Object/Opt-Out: Object to the processing of your personal information for direct marketing purposes at any time by clicking the "unsubscribe" link at the bottom of our emails.

 

Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users, keep track of your shopping cart contents, and remember your preferences. You can choose to disable cookies through your browser settings, though doing so may impact your ability to use certain features of our online store.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any modifications will take effect immediately upon being posted on this page.

 

Contact Information & Information Officer

If you have any questions, complaints, or requests regarding this Privacy Policy, or if you wish to exercise your data protection rights, please contact our designated Information Officer:

  • Business Name: Its Mine Labels
  • Information Officer: Yvonne Smith
  • Email: orders@itsmine.co.za
  • Location: Cape Town, South Africa