CHAPTER ONE

Our story began late in 2004 when my family and I returned home to sunny South Africa after seven years overseas.

Alongside bringing home our two children, I brought back an idea that sparked an incredible entrepreneurial journey; creating durable personalised labels and accessories that make everyday life easier for busy parents.

In 2005, I teamed up with a professional graphic designer to craft the very first Its Mine ranges of bright vinyl waterproof stick-on and iron-on labels, featuring fun fonts and cute icons that kids could easily identify their belongings by.

By 2006, word of mouth spread like wildfire across South Africa. Parents loved that our products actually survived real-world kid testing, and children loved pointing to their gear and declaring, "It's mine!"

OUR NEXT CHAPTER

Fast forward 22 years later, and we are thrilled to still be South Africa’s tried, tested, and loved supplier of durable names labels and personalised kids goods!

With over 60 000 happy families served across the country, we are proud to celebrate our latest milestone: the launch of our brand new interactive website!

Designing labels and school gear with your kids should be as fun as using them. Our new site lets you easily mix, match, and preview your favourite icons, colours, and styles in real time before ordering.

Thank you for letting us be a small part of your family’s journey over the last two decades. We hope you have as much fun creating your custom labels as we do making them!

Happy labeling,

Yvonne & the Its Mine Team