Hello and welcome to Its Mine.
Late in 2004 my family and I returned to Sunny South Africa after spending 7 years in rainy Melbourne, Australia. Two highlights of our time there were the births of our two children – and with that my “birth” into the world of children’s labels.
I absolutely loved choosing the colourful icons and fonts with my kids – and the labels actually worked! They became essential in our home; the concept was so good that it was hard to find a Mum in Melbourne without labels.
In 2005, together with a professional graphic artist, I busied myself with designing the “Its Mine” ranges of children’s labels. In 2006 I excitedly introduced the product to the local market. These ranges of personalized vinyl stick-on and iron-on labels have spread rapidly via word-of-mouth. Kids love their bright colours, and the cool icons and funky fonts are easy to read and easy to identify as “Its Mine". |  |